Online Reputation Management Lessons Trump Taught Us

How exactly has Trump offered us online  reputation management lessons? Most potently, he has accomplished this  by his plethora of owned domain names. A study earlier this year  recorded that Trump possessed an astounding 3,643 of them. According to  Trump’s son, Eric, his father owns “tens of thousands” of domain names,  with thousands being added each year. Is this just a waste of money from  the billionaire business tycoon? Not at all!

Truth be told, most people do not have  thousands upon thousands of dollars to spend on domain names to protect  their image. But there are some practical points about online reputation  management that can be made.

1) Think of Preventive Ways to Curb Negative Attention

Obviously, there are countless ways that  this can take place. If your company runs a website (which it absolutely  should in this day and age!), then make sure your customers are brought  to a crisp, clean, and readable page. Having choppy, ugly, or simply  difficult to read website can instantly turn people away unnecessarily,  and therefore, hurting your image. No, most of us don’t operate in a  similar context as Donald Trump. Nevertheless, just as Trump looked for  preemptive ways to best ensure his image, so also can those of us who  run websites. Find your weaknesses and avoid stumbling blocks.

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